#ActOnClimate emerged as a social media action after the announcement of the Climate Action Plan in 2014. Athletes and industry partners of Protect Our Winters mobilized on social media, sharing photographs of themselves enjoying the outdoors, celebrating the announcement of the Climate Action Plan and showing what is at stake if climate change is not acted on. These posts used the hashtag #ActOnClimate change to urge people to engage with the issues surrounding global climate change.
To celebrate the Climate Action Plan and illustrate what is at stake with climate change. The social media posts served to inspire people to act on climate change and to broaden the audience of those who identify with the causes of climate change.