Protect Our Winters (POW) is an environmental activist group dedicated to protecting winter through climate action. POW was founded in 2007 by professional snowboarder Jeremy Jones. The organization aims to inspire the snowsports community to take action against climate change through focusing on educational initiatives, political activism, and community-based activism.
Protect our Winters partners with professional snow sport athletes, individuals, resorts, and outdoor companies to create, "a social movement on climate, designed to activate a passionate community and create the political will for meaningful action by state and federal policymakers" (POW).
By involving athletes and the outdoor industry, POW provides a platform for industry, with significant stake and economic impact, and environmentalists to join together under their shared interests to protecting the outdoors and climate.
POW aims to mobilize the outdoor sports community to create a social movement for climate change in an effort to dictate the outcome of climate policy by engaging in educational initiatives, political advocacy, and community-based activism.