The World Wide Fund for Nature (WWF) is an international NGO and the world's leading conservation organization, dedicated to "protecting the future of nature". Originally founded in 1961 as the "World Wildlife Fund" as it is still known in America and Canada, WWF now works in 100 countries and has over five million members globally. WWF's conservation projects range from a local to global level, and deal with many issues from forests, oceans, fresh water, wildlife, food, and climate. They protect endangered species, educate humans, and build a world that meets the needs for both humans and animals.
- Protect and restore species and their habitats
- Strengthen local communities' ability to conserve the natural resources they depend upon
- Transform markets and policies to reduce the impact of the production and consumption of commodities
- Ensure that the value of nature is reflected in decisions made by individuals, communities, governments and businesses
- Mobilize hundreds of millions of people to support conservation