Social Media


Farm Forward created a online social campaign to bring awareness to the mistreatment of male chicks in the egg industry. It brought light to the millions of male chicks being killed due to their worthlessness in the egg industry. By creating a website and two videos to raise awareness to these practices, big business such as Unilever's Best Foods and Hellmann's were pressured to change their practices. Farm forward demanded new practices which Unilever accepted and changed their welfare practices.  

Sports Protests

For centuries, sports have not merely been seen as a way to exercise or be entertained. Sports have been tied to politics and have become a platform for peaceful protests. Sports draws people together. In the last few decades it has become a gigantic business but throughout history, sports have also led to propaganda and boycotts.

University of Missouri 2015 football protest

On September 12, 2015, Payton Head, a student at the University of Missouri and president of the Missouri Students Association, posted on Facebook that racial slurs had been yelled at him on campus. The African American student’s post exploded on social media and across campus. Twelve days later, protests started on campus. Students denounced the university for taking several days to respond to the incident after Payton Head’s post was published.


Protect Our Winters (POW)

Protect Our Winters (POW) is an environmental activist group dedicated to protecting winter through climate action.  POW was founded in 2007 by professional snowboarder Jeremy Jones.  The organization aims to inspire the snowsports community to take action against climate change through focusing on educational initiatives, political activism, and community-based activism.