Social Movements - Social Media

Unilever

jjk50@duke.edu — Sat, 05 May 2018 13:57:59 +0000

NC We The People Campaign

kmj37@duke.edu — Fri, 04 May 2018 15:11:23 +0000

Concerned Student 1950

apj9@duke.edu — Sun, 29 Apr 2018 20:47:17 +0000

Description:

The main student protesters’ from the University of Missouri's 2015 protest was a group called Concerned Student 1950, which refers to the year the first black students were admitted to the university.

Goals:

Concerned Student 1950 demanded that Wolfe be fired and that diversity training be established on campus. On October 20^th, Concerned Students 1950 and their supporters asked for more representation of minorities among the University of Missouri’s staff. The protesters gave the university eight days to respond to their requests.

Historical/Political Context:

The group was created during racial struggles, incidents and rejection at the University of Missouri and under then-President Tim Wolfe's authority.

Structure:

Concerned Student 1950 was a student led organization on campus that was comprised of students at the University of Missouri.

Genealogy:

On October 20th, Concerned Students 1950 declared their goals to the rest of the University of Missouri, as well as local media.

On October 24, a Nazi swastika was drawn using excrement on the wall of a hall bathroom. Two days later, President Tim Wolfe met with students of Concerned Student 1950. No plan was established to answer their demands or punish those who were the source of racist slurs and acts on campus.

Concerned Student 1950 dissolved throughout the Spring of 2016.

Campaigns:

Concerned Student 1950 used social media and Jonathan Butler's hunger strike to campaign against The University of Missouri's administration.

Ideological Composition:

The group was mostly constituted of Black students.

Communication Strategy:

The group organized on campus and was very active online during the timeframe of the protest, using hashtags and tagging other users in its posts.

Created New Spaces:

Concerned Student 1950 enabled students at the University of Missouri to organize protests, camp outs on the lawn and peacefully stand on the campus with banners.

Oppositional Forces:

The main oppositional force to Concerned Student 1950 was the administration of The University of Missouri who they were fighting against, as well as racist White students on campus.

Type of Organization:

Tatics Used:

social media hashtags

social media statements

Hashtags:

#ConcernedStudent1950, #MizzouHungerStrike

Twitter

Web Exhibit Created By:

AnnaPJ

Public:

true

Caption:

Sports Protests

apj9@duke.edu — Sun, 29 Apr 2018 18:07:23 +0000

Description:

For centuries, sports have not merely been seen as a way to exercise or be entertained. Sports have been tied to politics and have become a platform for peaceful protests. Sports draws people together. In the last few decades it has become a gigantic business but throughout history, sports have also led to propaganda and boycotts.

As an athlete, I have always been fascinated by the power of sport: the power it has to change lives and influence those watching. Within the context of global protests, sports protests have mainly occurred in the United States. Here are five examples of American sports protests linked to labor movements.

“The Human Rights Salute”

On October 16, 1968, at the Olympic Games in Mexico, Tommie Smith and John Carlos, two African American sprinters, won the gold and bronze medals for the 200 meter track and field event. As they stood on the podium and the American anthem was played, the two athletes lowered their heads and lifted their fists in the air, protesting racial segregation in the United States. Smith and Carlos were then accused of trying to introduce politics within the stadium. Both received their medals shoeless to emphasize black poverty. Both had planned to wear a pair of black gloves, but since Carlos forgot his, Smith gave Carlos his left glove. Smith wore a black scarf to represent black pride, while Carlos, in solidarity with blue-collar workers in the United States wore his tracksuit unzipped, as well as a bead necklace.
“The beads were for those individuals that were lynched, or killed that no-one said a prayer for, that were hung and tarred. It was for those thrown off the side of the boats in the middle passage”. After Smith and Carlos were evicted from Mexico, three of their teammates: Larry James, Lee Evans and Ron Freeman won gold, silver and bronze in the 400 meter event. They protested in their own way by walking onto the podium with black berets on their heads and fists in the air, but took them off as soon as the national anthem started to play. Black American athletes were divided after this political protest that highlighted the 1968 Olympic Games. In the end, The Human Rights Salute only got Smith and Carlos kicked off the team in 1968. Today, it is considered one of the most powerful and famous peaceful protests in sports. The 1968 Olympics are associated with The Human Rights Salute. The athletes may not have had the response they were hoping for from the IOC, but all Americans knew what happened and the protest made the front page of newspapers.

The Miami Heat Hoodies

On March 23, 2012, Lebron James, NBA Miami Heat player posted a picture of his team wearing hooded sweatshirts to support Trayvon Martin’s family after the teenager was killed wearing a hoodie. On March 21, 2012, a demonstration also known as “the Million Hoodie March” was held in New York City to put an end to racial profiling. Lebron James’ post included the following hashtags, following a broader campaign against racial injustices and unequal treatment of people of color in the U.S.. #WeAreTrayvonMartin #Hoodies #Stereotyped #WeWantJustice. Though the Miami Heat did not have an impact on the impact of the Trayvon Martin trial which occurred a year later, they rose awareness and spread hashtags to mobilize people to speak up about discrimination and unjustified violence against people of color, particularly Black Americans. Though a one-time campaign, the picture circulated on social media and attracted much attention.

“I Can’t Breathe”

On December 8, 2014, MBA Cleveland Cavaliers forward LeBron James and guard Kyrie Irving and the Brooklyn Nets' Kevin Garnett, Deron Williams, Jarrett Jack and Alan Anderson all wore "I Can't Breathe" t-shirts before their game in support and remembrance of African American Eric Garner, who on July 7th , 2014 died at age 43 in Staten Island, NY, after being heard in a video saying “I can’t breathe” as he was brought to the ground in a chokehold by an NYPD officer. According to MVPIndex, between December 1st and December 11, 2014, nearly 50 instances of NFL players posted and retweeted nearly 50 times the "I Can't Breathe" phrase across social media. This did not have any effect on the professional athletes careers; instead it brought attention to the racial injustices and sports protests themselves. The Lakers also joined the “I can’t breathe” sport protest wearing the same white print on black T-shirts on December 9, 2014, as a way to stand up for their rights. The players were not able to wear the T-shirts during the game, in which they were required to wear their jerseys, but tensions regarding the case within the team did not emerge. The demography of this protest was mostly constituted of African Americans who used social media and organized mass peaceful gatherings. Overall, I wonder how many protestors undertook in the peaceful marches, the “I can’t breathe” campaign thanks to the athletes.

Kolin Kaepernick – more than kneeling, an activist

In November 2016, two dozen football players for the National Football League (NFL) knelt on the field during the national anthem to silently protest racial inequality. They were strongly criticized by President Trump who shared an inflamed declaration, stating, “Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, to say, ‘Get that son of a bitch off the field right now. Out! He’s fired. He’s fired!’’’. The players’ protest mainly took place during the week of Thanksgiving 2016 but continued throughout the football season. While some players kneeled during the anthem, others raised a fist, and one stayed off the field. On April 21, 2018, Kaepernick was honored by Amnesty International who gave him the ambassador of conscience award for kneeling at games to protest racial inequality. Kaepernick’s activism is not new. As a college football player, he was known to have spoken up against excessive use of force in America against Blacks and defend his personal rights. A major factor in the NFL protest led by Kaepernick was the question of race. In a Duke University event for Martin Luther King Jr. Day, Professor of African and African American Studies and the founding director of the Center for Arts, Digital Culture and Entrepreneurship (CADCE), Professor Mark Anthony Neal stated that “[a white player] who is mediocre and protests is more accepted than an excellent player of color”. He then added “athletes are really good figures to speak up and protest. One should be able to give their opinion no matter what age or race they are”. Kaepernick’s knee inspired more athletes such as American soccer player Megan Rapinoe who was the first and last white American soccer player to take a knee before the U.S. Soccer Federation passed policy 604-1 forbidding players to kneel during the national anthem: “All persons representing a Federation national team shall stand respectfully during the playing of national anthems at any event in which the Federation is represented”. Kaepernick often shares quotes and his thoughts on his twitter page, which often stays free of hashtags, but isn’t spared from tags of him and his activism. While the kneeling infuriated President Donald Trump, who considered the gesture a "total disrespect" to the United States, Kaepernick was successful in establishing a national commitment across many football teams. Kaepernick’s gesture created much debate and division across America, as White and Black players showed their support, but white male NFL team owners showed their discontent and disagreement with the kneeling, mostly because they support President Donald Trump and believe the controversial protests would make them lose money. Kaepernick did not respond to Trump directly, instead continuing his engagement, sharing political messages on his social media and continuing his gestures at games. He faced challenges from his team owner, himself pressured by Trump to find a rule to oblige the players to stop kneeling during the national anthem.

Goals:

"The Human Rights Salute"

The athletes were protesting for civil rights and equal rights for all Americans: white and black.

"I Can't Breathe"

The basketball players protested against racial injustices, after the white police officer was not indicted for killing unarmed Eric Garner.

Throughout various sports protests, athletes have mostly fought for civil rights equality, protesting unequal treatment based on race or gender within the United States.

Like the University of Missouri 2015 football protest, these four protests all have the same aspirations: to improve the rights and conditions of working people, stand up for their rights and question justice systems and those in power who may be abusing their authority.

Sports protests raise awareness and invite spectators and fans to become engaged and speak up. Most sports protests are organized to defend equal rights for all, especially people of color who have been unequally treated for centuries in the United States. The athletes' point is to get people engaged and aware of certain issues, be it race, religion, gender, social class or previous activism or engagement.

Most sports protests occur during professional athletes’ careers at games broadcasted on the national television. Their tactics differ but current protests are often heavily linked to social media using hashtags and pictures. Thanks to the athletes’ fame, the protests are then covered by newspapers, magazines, and fans who link the information to the wider public and share the information with their own followers and readers.

Historical/Political Context:

“The Human Rights Salute” - October 16, 1968

The protest occurred in the middle of the Cold War, when President Lyndon B. Johnson was in power, the year when North Korea captured American surveillance ship USS Pueblo, and Dr. Martin Luther King Jr. and Robert F. Kennedy were assassinated. The Human Rights Salute today is regarded as one of the key moments of 1968.

The Miami Heat Hoodies

On February 26, 2012, Trayvon Martin, a 17-year-old from Miami was on his way to his father’s girlfriend’s home in the suburbs of Orlando. That night, George Zimmerman, 28, reported the teenager to the police, describing him as “suspicious”. While Zimmerman was told by the police not to follow the teenager wearing a hoodie, Trayvon Martin was found dead several minutes later killed by a gunshot to the chest which had been fired by Zimmerman who claimed to have “acted in self-defense” though Trayvon Martin was unarmed. The protest took place during Barack Obama’s presidency, who defended equal treatment for African Americans, attaching a personal importance to the case declaring “Trayvon Martin could have been me 35 years ago”. The protest took place during Barack Obama’s presidency, who defended equal treatment for African Americans, attaching a personal importance to the case declaring “Trayvon Martin could have been me 35 years ago”.

“I Can’t Breathe” - December 8, 2014

This protest also occurred under President Barack Obama and was one of many protests related to the slogan “I can’t breathe”. A march in Washington D.C. and in New York City also arose to fight against prejudices of White police men against African-Americans in the United States.

Structure:

Sports protests have not been organized by one particular group of people, organization or team and have had non-traditional ways of organization. Protests in the world of sports mostly occur at games or world sporting events. Athletes are able to use their followers as a platform to spread a message.

Most sports protests were organized by male players in response to current societal problems, deaths, or movements that arose beforehand. They occur during professional athletes’ careers at games broadcasted on the national television.

Genealogy:

- “The Human Rights Salute” on October 16, 1968

- The Miami Heat Hoodies on March 23, 2012

- “I Can’t Breathe” on December 8, 2014

- Colin Kaepernick, November 2016

Communication Strategy:

The Miami Hoodies

Just after “the Million Hoodie March”, Lebron James used his Twitter platform to show support and solidarity with the protesters and Trayvon Martin’s family. To this day, Lebron James has 41.5 million followers on Twitter. His post was retweeted almost 11,500 times, with over 580 comments and 1450 likes.

"I Can't Breathe"

The Cavaliers and Nets used their platform to show their support and help with the mobilization.

All Sports Protests

Athletes use the media to communicate their engagement or campaign. Since they are followed by journalists, fans and other athletes, they are able to take advantage of their platform of supporters to get others interested in the protest, get engaged or simply educate others on societal issues.

Created New Spaces:

The athletes inspire other protests across different professional teams and players, as well as online mobilization across media platforms, particularly social media. Colin Kaepernick's protest inspired dozens of other professional football players on other teams across the country to raise their voices against racism and discrimination in the United States. Athletes have the power to create new spaces of engagement and do not always take advantage of their following and platform to raise key societal issues, like that of equal pay for women. Most sports protests were organized by male players in response to current societal problems, deaths, or movements that arose beforehand. Their point is to get people engaged and aware of certain issues, be it race, religion, gender, social class or previous activism or engagement.

Oppositional Forces:

"The Human Rights Salute"

Two days after receiving their medals, Smith and Carlos were required by the American Olympic Committee to leave the Olympic village and Mexico. The president of the IOC at the time, Avery Brundage, was furious. He may even have felt personally targeted during the protest and did not wish the Olympic Games to have political propaganda, 32 years after the 1936 Olympic Games in Germany, when Adolf Hitler was in power.

"I Can't Breathe"

While certain fans supported these online posts, others defended the police declaring they were doing their jobs. The goal of the athletes and other protestors was to raise awareness and denounce the injustices Black Americans face.

The four protests reflect the challenges of sports protests, which are almost never continuous and are not organized by a particular group. Oppositional forces often include people in positions of power such as team owners, politicians or racist spectators.

Media Artifacts:

Sport Protests in The United States

Tapestry of Hope: an Online Interactive Map

jz214@duke.edu — Sat, 28 Apr 2018 03:04:11 +0000

University of Missouri 2015 football protest

apj9@duke.edu — Mon, 23 Apr 2018 18:26:11 +0000

Protect Our Winters (POW)

leg29@duke.edu — Tue, 17 Apr 2018 16:14:53 +0000

Description:

Protect Our Winters (POW) is an environmental activist group dedicated to protecting winter through climate action. POW was founded in 2007 by professional snowboarder Jeremy Jones. The organization aims to inspire the snowsports community to take action against climate change through focusing on educational initiatives, political activism, and community-based activism.

Protect our Winters partners with professional snow sport athletes, individuals, resorts, and outdoor companies to create, "a social movement on climate, designed to activate a passionate community and create the political will for meaningful action by state and federal policymakers" (POW).

By involving athletes and the outdoor industry, POW provides a platform for industry, with significant stake and economic impact, and environmentalists to join together under their shared interests to protecting the outdoors and climate.

Goals:

POW aims to mobilize the outdoor sports community to create a social movement for climate change in an effort to dictate the outcome of climate policy by engaging in educational initiatives, political advocacy, and community-based activism.

Structure:

Protect our Winters has a Board of Directors whose members are:

Conrad Anker: Professional Mountaineer, The North Face
Winston Binch: Deutsch North America
Donna Carpenter: Burton Snowboards
Chris Davenport: Professional Skier
Jamie Mcjunkin: Madrone Capital Partners
Naomi Oreskes: Harvard University
Micah Ragland: Walmart
Auden Schendler (Chairman): Aspen Skiing Company
Rob Webb: Liftopia

The organization also has a staff at their headquarters in Colorado, a science alliance for climate and environmental science, and a riders alliance to support professional athletes in environmental activism.

Genealogy:

Founded in 2007 by professional snowboarder Jeremy Jones, POW has since grown to include other athletes, outdoor enthusiasts, resorts, and outdoor companies. POW's network has grown to include over 130,000 supporters and has operations locations in 9 countries, including the United States, France, Austria, Norway, Finland, Sweden, Switzerland, Germany, and the U.K.

Campaigns:

POW campaigns include changing climate policy, attending summits, climate advocacy, marches, and the Hot Planets Cool Athletes educational program. Policy change currently focuses on carbon pricing, solar, and transportation.

Communication Strategy:

POW utilizes social media, including Facebook, Instagram, Twitter, and Vimeo. They have also produced three films highlighting the need for climate action. They utilize professional athletes to engage their followers and promote the POW platform, attend outdoor sports events such as big competitions, and have been featured in several magazines including Rolling Stone, Outside Magazine, and the New York Times.