Campaigns
The following featured campaigns are supported through the Jane Goodall "Roots and Shoots" program: (for people) Disaster Preparedness, Hungry for Change; (for animals) Jane's Traffic Stop, #IEATMEATLESS; (for the environment) Waves of Hope, Give Forests a Fighting Chance.
For more campaigns: http://www.rootsandshoots.org/campaign_database
Communication Strategy
The Jane Goodall Institute focuses mainly on local advocacy and works with communities to develop policies and conservation methods. It also uses social media and Jane Goodall herself travels as a "UN Messenger of Peace" to spread messages around the world in person.