About
Farm Forward created a online social campaign to bring awareness to the mistreatment of male chicks in the egg industry. It brought light to the millions of male chicks being killed due to their worthlessness in the egg industry. By creating a website and two videos to raise awareness to these practices, big business such as Unilever's Best Foods and Hellmann's were pressured to change their practices. Farm forward demanded new practices which Unilever accepted and changed their welfare practices.
Goals
The goals of this action were to increase awareness to the unfair practices in the egg industry and to cause the big business involved to change what they were doing.
Location